ZoomInfo provides a real-time, user-friendly database enabling lead generation, marketing and sales analytics for more than 15,000 small- and medium-sized businesses. ZoomInfo’s commitment to continuous improvement
Additionally, it was the first technology IPO completed entirely virtually during the COVID-19 pandemic. By identifying complementary products and features, the acquisition provided ZoomInfo’s customers with a robust platform and extended value in a record-breaking six months.ĭue to the acquisition’s unique opportunity to propel the company forward, ZoomInfo completed its initial public offering in June 2020 and was the largest public debut by a software company in a decade. Recognizing a complementary advantage, DiscoverOrg seized an opportunity to acquire software company Zoom Information and changed the name of the combined business to ZoomInfo. In 2018, Carlyle completed a strategic minority investment in DiscoverOrg, a subscription sales and marketing intelligence solutions provider. However, it’s admirable when that organization seizes the opportunity to improve itself fundamentally through an acquisition that can better suit their target audience. When it comes to business growth, it’s often difficult for businesses to recognize when a competitor is stronger or more competitive. How a Strategic Acquisition Championed Profitable Growth
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